How the Membership Business Model Is Changing the Way We Buy
The idea of a membership business model, in which customers pay a subscription to gain unlimited access to a product or service, is nothing new: gyms and country clubs have been doing it for decades. In the past several years, however, member-based businesses have taken exciting new directions — and have the potential to change everything, from the way we dress ourselves to the way we buy groceries. Netflix and its meteoric rise to prominence is perhaps the most obvious examp