STYLECASTER Modernizes Its Online Shopping Experience with Bringhub’s StoreFront and New SmartCart T
STYLECASTER overhauled its e-commerce offering in time for New York Fashion Week 2016, leveraging Bringhub, the leading in-content and in-advertisement e-commerce platform that provides superior tools to monetize content, advertising and user behavior. Bringhub’s innovative SmartCart allows STYLECASTER’s editorial content to become a point of purchase, enabling users to seamlessly explore and shop products without leaving the site. As a result, users can discover, favorite and purchase products directly from featured content, while the StoreFront solution showcases all of the products featured on STYLECASTER in a single location.
An improved shopping experience follows STYLECASTER’s end-to-end brand relaunch at the beginning of the year, bolstered by new leadership and expanded bicoastal editorial, sales and marketing team. The relaunch featured an improved content strategy, a complete site redesign, new mission statement and branding, new video capabilities, as well as enhanced mobile experience.
“I’m thrilled to introduce a one-stop shopping solution that will not only better serve our users, but also provide more integrated advertising solutions for partners,” said Jessica Teves, Editor in Chief of STYLECASTER and SheKnows.com. “STYLECASTER is committed to making style possible for women everywhere, and it excites me greatly to explore innovative products that help to evolve the experience in the online publishing space.”
"We are excited to provide an engaging and exploratory shopping experience directly on STYLECASTER,” said Dominik Pantelides, CEO and Co-Founder of Bringhub. "By partnering with a leading fashion and beauty site with a massive millennial following, we are truly establishing the shopping experience for the connected generation.”
STYLECASTER, headquartered in New York City, is a premier style destination that delivers a daily forecast of need-to-know fashion, beauty, entertainment, and lifestyle intel for today’s millennial woman. Launched in 2008 and acquired by SheKnows Media in August 2014, the site attracts nearly five million users per month.*
*Source: comScore, Media Metrix Media Trend Report, March 2016
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 76 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, April 2016, U.S.) and 292 million social-media fans and followers. The company operates a family of leading media properties that includes SheKnows.com, BlogHer.com, StyleCaster.com,DailyMakeover.com, HelloFlo.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors, and content creators onto a single platform designed to empower all women to discover, share, and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, experts, bloggers, and social-media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Arizona, with offices in Los Angeles, Chicago, and Redwood City, California. We also operate internationally in Canada, Australia, and the United Kingdom.
Bringhub is the shopping experience for the connected generation, empowering consumers to purchase multiple products from multiple retailers through a single secure checkout. As the leading in-content and in-advertisement eCommerce platform, Bringhub allows editorial content and display advertisements to become a point of purchase, enabling readers to explore and shop products without leaving the web page they are on. To date, Bringhub has partnered with over 100 publishers reaching over 300 million monthly unique visitors and supports hundreds of major retailers, giving its partners access to more than 300 million products.